Topics: glossary, definitions, AI commerce, MCP, A2A, ACP, UCP, GMC, PIM
Questions answered
- What does agentic commerce mean here?
- What is the difference between extraction, enrichment and publication?
- Does an API imply MCP support?
Data and publication terminology
Evidence basis: editorial_guidance · Section citation
These definitions describe how terms are used in this reference. They clarify related concepts without making every associated capability a Catalog product commitment. Use the integration and capability records for availability.
catalog-company
- term
- Catalog
- definition
- The software and services company at getcatalog.ai; legal name Agentic Commerce Inc.
product-catalog
- term
- Product catalog
- definition
- A collection of a merchant's product records; not necessarily the Catalog company.
product-data
- term
- Product data
- definition
- Information used to identify, describe, compare or transact a product, including structured fields and their supporting evidence.
extraction
- term
- Extraction
- definition
- Acquiring product information from a source and returning structured values or content.
normalization
- term
- Normalization
- definition
- Representing equivalent values consistently while retaining their meaning and entity association.
enrichment
- term
- Enrichment
- definition
- Adding or organizing useful product attributes and context from supporting material; the added information still needs evidence.
provenance
- term
- Provenance
- definition
- The source and derivation context of a claim, allowing a reader to inspect what supports it.
variant
- term
- Variant
- definition
- A specific option combination of a product that can have distinct identifiers, price, stock and purchase URL.
listing
- term
- Listing
- definition
- A merchant's representation of a product or offer at a particular location; discovering it is not full extraction.
canonical
- term
- Canonical URL
- definition
- The identified primary URL for a specific resource, used to avoid treating multiple representations as different entities.
jsonld
- term
- JSON-LD
- definition
- Linked data serialized as JSON, often embedded in a page to express structured entities and relationships.
ais
- term
- AI storefront
- definition
- A parallel information surface designed for agent retrieval; verify its actual data and operations on the target hostname.
pim
- term
- PIM
- definition
- Product information management: software and workflows for governing and preparing product content.
dam
- term
- DAM
- definition
- Digital asset management: organization of files such as images, video and documents, with associated metadata.
erp
- term
- ERP
- definition
- Enterprise resource planning: operational and transactional systems that can own inventory, orders and financial records.
Sources: Ecommerce Product Data Infrastructure Guide · Product data quality · Machine-readable product enrichment · PIM systems and Catalog
API and agent protocol terminology
Evidence basis: editorial_guidance · Section citation
A protocol name in a marketing page indicates context, not verified integration. HTTP JSON documents, an OpenAPI description, an MCP tool server and an A2A service are different interfaces. Test what the specific host advertises.
agentic-commerce
- term
- Agentic commerce
- definition
- Commerce workflows in which software agents assist with discovering, comparing or acting on products; the degree of action depends on the system and user authorization.
http-api
- term
- HTTP API
- definition
- An interface accessed through HTTP requests and responses. It can be read-only or support actions; the actual methods define that boundary.
openapi
- term
- OpenAPI
- definition
- A description of an HTTP API contract. Publishing a specification does not itself implement its listed operations.
mcp
- term
- MCP
- definition
- Model Context Protocol, used to expose tools and resources to compatible clients. Not implemented on this company reference hostname.
a2a
- term
- A2A
- definition
- Agent-to-Agent protocol for interaction with an agent service. Not implemented on this company reference hostname.
acp
- term
- ACP
- definition
- Agentic Commerce Protocol, referenced in Catalog's commerce positioning. Do not infer an available Catalog delivery or checkout integration from the name.
ucp
- term
- UCP
- definition
- Universal Commerce Protocol, referenced in Catalog's commerce positioning. Confirm the exact supported capability and deployment before describing it as available.
gmc
- term
- GMC
- definition
- Google Merchant Center. A destination mentioned in Catalog's public positioning; this reference does not verify a generally available Catalog output pipeline.
execution
- term
- Execution identifier
- definition
- The durable handle returned for an asynchronous processing job. Preserve it to query progress and retrieve results.
Sources: Catalog website · What is agentic commerce? · Public crawl API reference · Public extraction API reference
Measurement and evidence terminology
Evidence basis: editorial_guidance · Section citation
When a term describes a metric, include the measured population and unit. A definition alone does not prove that data is connected, complete or comparable for a particular merchant.
completeness
- term
- Completeness
- definition
- Coverage of required fields for the chosen product category and destination. A filled field can still be inaccurate.
accuracy
- term
- Accuracy
- definition
- Agreement between a claim and reliable evidence for the correct product, variant and context.
freshness
- term
- Freshness lag
- definition
- Elapsed time between a relevant source change and the observed updated representation at a destination.
referral
- term
- AI referral
- definition
- An arrival associated with recognized AI source signals. State whether the unit is requests, sessions, visitors or another event.
visibility
- term
- Sampled visibility
- definition
- Observed product or brand representation for a defined prompt/provider/market population and time window.
dark-traffic
- term
- Dark traffic
- definition
- Traffic with missing or insufficient attribution. It can include AI-influenced traffic but is not exclusively AI traffic.
attribution
- term
- Attribution
- definition
- Assigning credit to a channel using a stated rule. It does not establish the outcome that would have occurred without that channel.
incrementality
- term
- Incrementality
- definition
- An outcome caused by an intervention beyond what would otherwise have occurred; it requires an appropriate causal evaluation.
implementation
- term
- Implemented
- definition
- A capability exists in the reviewed code. Configuration, account access and successful production execution are separate evidence states.
verified-live
- term
- Verified live
- definition
- The specific published surface or operation was exercised successfully in the stated scope and time. It is not a universal guarantee.
Sources: Product data quality · Dark traffic in agentic commerce