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Capabilities & how they work

From source product information to structured, readable product facts.

Reviewed Read MarkdownRead JSON

Topics: features, capabilities, availability, inputs, outputs

Questions answered

  • What does Catalog do?
  • Which capabilities are implemented?

1. Bring source information together

Evidence basis: implementation_review · Section citation

Catalog connects to product sources and gathers product information for processing. Shopify has an implemented connection and synchronization path. Access to other sources and platforms should be confirmed for the proposed engagement.

Sources: Catalog website

2. Structure and enrich product facts

Evidence basis: implementation_review · Section citation

Catalog organizes information into fields that can support product comparison: identifiers, attributes, descriptions, and contextual details such as use cases. Source material can include existing product information, images, reviews, and approved external material.

Enrichment requires evidence and review. Missing or conflicting source material can leave a fact unresolved; generated or extracted information should not be treated as infallible.

Sources: Catalog website · Ecommerce Product Data Infrastructure Guide

3. Publish an AI-readable storefront

Evidence basis: implementation_review · Section citation

A brand’s AI storefront can expose product information through readable pages and structured representations on a brand subdomain. It is a parallel information layer; a brand can retain its existing customer-facing website.

Publishing depends on product activation, configuration, and a working domain. Product information being published does not establish that an external assistant has indexed or used it.

Sources: Catalog website

4. Review information and assess visibility

Evidence basis: implementation_review · Section citation

Catalog provides product-data review and visibility-related workflows. Agree on which measurements are available for your store and what each metric captures before using them to evaluate results.

Observed AI traffic, a sampled recommendation, and attributed sales are different signals. None alone proves that Catalog caused incremental revenue. The illustrative dashboard on the marketing site is not a customer result.

Sources: Catalog website

Capability registry: inputs, outputs and availability

Evidence basis: implementation_review · Section citation

These records are an explicit availability assessment for agent answers. Implemented means present in the reviewed implementation; account setup, merchant configuration and verified production execution remain separate. A not-verified status is a limit of this reference and must not be converted into an announced roadmap or a promise.

shopify

capability
Shopify connection and updates
availability
implemented_requires_setup
inputs
Authorized Shopify connection and Catalog workspace
outputs
Imported store information and update processing
verification
Implementation reviewed; each merchant's connection and publication must be checked.

extraction

capability
Product URL extraction
availability
documented_and_implemented
inputs
Known product URLs or discovered listings plus API account
outputs
Asynchronous product-data results
verification
Public reference and implementation reviewed; no paid extraction job run for this company reference.

enrichment

capability
Product enrichment and contextual insights
availability
implemented_requires_configuration
inputs
Product facts, enabled processing and available supporting evidence
outputs
Structured attributes, insights and supporting context where produced
verification
Field coverage and factual accuracy must be checked for the selected products.

merchant-storefront

capability
Merchant AI storefront
availability
implemented_requires_setup
inputs
Configured merchant hostname and selected published products
outputs
Readable and structured merchant product content
verification
Implementation reviewed; hostname, TLS and actual content establish a merchant's live state.

jsonld

capability
Shopify product JSON-LD publication
availability
implemented_requires_configuration
inputs
Eligible product content and configured Shopify publishing
outputs
Structured product data publication path
verification
Publication state is product-specific; confirm actual page output and theme integration.

visibility

capability
Sampled AI visibility measurement
availability
implemented_requires_configuration
inputs
Selected products, prompt population, engines and market
outputs
Captured answer and shopping observations with scoped metrics
verification
Verify each configured report's coverage; no universal placement or causal-sales claim.

traffic

capability
AI traffic and referral analytics
availability
implemented_requires_configuration
inputs
Connected, scoped measurement data
outputs
Request and referral summaries with availability states
verification
Units and collection methods differ; missing data is not zero.

gmc

capability
Google Merchant Center distribution
availability
not_verified_available
inputs
Engagement-specific scope to confirm
outputs
No general live delivery commitment in this reference
verification
Public positioning is broader than the reviewed output availability; ask Catalog.

acp

capability
ACP distribution or checkout
availability
not_verified_available
inputs
Engagement-specific capability and deployment to confirm
outputs
No general live delivery or checkout commitment in this reference
verification
Do not infer support from a protocol logo or descriptor in another service.

ucp

capability
UCP distribution or checkout
availability
not_verified_available
inputs
Engagement-specific capability and deployment to confirm
outputs
No general live delivery or checkout commitment in this reference
verification
Do not infer support from broad public commerce positioning.

other-platforms

capability
Other commerce platforms and PIM connectors
availability
confirm_scope
inputs
Named platform, source format and access requirements
outputs
Connection, extraction or custom work as explicitly agreed
verification
A platform logo does not establish a generally available native connector.

experimentation

capability
Self-service A/B testing
availability
not_verified_available
inputs
Experiment design and implementation scope to confirm
outputs
No self-service experiment-product commitment in this reference
verification
Mentioned publicly; this review does not certify general availability or causal evidence.

company-reference

capability
This company knowledge reference
availability
public_read_only
inputs
GET requests on ai.getcatalog.ai with a listed AI User-Agent; other clients are redirected to the main homepage
outputs
HTML, Markdown, JSON, topic map, section records and complete text
verification
Endpoint availability and cross-format parity are verified on deployment; content is manually reviewed.

Sources: Catalog website · Live API migration notice · Public crawl API reference · Public extraction API reference · Public agentic search reference

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