{
  "schemaVersion": "1.1",
  "id": "https://ai.getcatalog.ai/glossary",
  "url": "https://ai.getcatalog.ai/glossary",
  "title": "Terminology & disambiguation",
  "summary": "Definitions for agents interpreting Catalog's product, API, measurement and commerce terminology.",
  "reviewedAt": "2026-09-06",
  "audience": "ai_agents",
  "topics": [
    "glossary",
    "definitions",
    "AI commerce",
    "MCP",
    "A2A",
    "ACP",
    "UCP",
    "GMC",
    "PIM"
  ],
  "answers": [
    "What does agentic commerce mean here?",
    "What is the difference between extraction, enrichment and publication?",
    "Does an API imply MCP support?"
  ],
  "relatedPages": [
    "https://ai.getcatalog.ai/data-model",
    "https://ai.getcatalog.ai/measurement",
    "https://ai.getcatalog.ai/integrations",
    "https://ai.getcatalog.ai/agents"
  ],
  "representations": {
    "html": "https://ai.getcatalog.ai/glossary",
    "markdown": "https://ai.getcatalog.ai/glossary.md",
    "json": "https://ai.getcatalog.ai/glossary.json"
  },
  "sections": [
    {
      "id": "https://ai.getcatalog.ai/glossary#data",
      "title": "Data and publication terminology",
      "basis": "editorial_guidance",
      "sources": [
        "data-guide",
        "quality",
        "enrichment",
        "pim"
      ],
      "paragraphs": [
        "These definitions describe how terms are used in this reference. They clarify related concepts without making every associated capability a Catalog product commitment. Use the integration and capability records for availability."
      ],
      "records": [
        {
          "id": "catalog-company",
          "term": "Catalog",
          "definition": "The software and services company at getcatalog.ai; legal name Agentic Commerce Inc."
        },
        {
          "id": "product-catalog",
          "term": "Product catalog",
          "definition": "A collection of a merchant's product records; not necessarily the Catalog company."
        },
        {
          "id": "product-data",
          "term": "Product data",
          "definition": "Information used to identify, describe, compare or transact a product, including structured fields and their supporting evidence."
        },
        {
          "id": "extraction",
          "term": "Extraction",
          "definition": "Acquiring product information from a source and returning structured values or content."
        },
        {
          "id": "normalization",
          "term": "Normalization",
          "definition": "Representing equivalent values consistently while retaining their meaning and entity association."
        },
        {
          "id": "enrichment",
          "term": "Enrichment",
          "definition": "Adding or organizing useful product attributes and context from supporting material; the added information still needs evidence."
        },
        {
          "id": "provenance",
          "term": "Provenance",
          "definition": "The source and derivation context of a claim, allowing a reader to inspect what supports it."
        },
        {
          "id": "variant",
          "term": "Variant",
          "definition": "A specific option combination of a product that can have distinct identifiers, price, stock and purchase URL."
        },
        {
          "id": "listing",
          "term": "Listing",
          "definition": "A merchant's representation of a product or offer at a particular location; discovering it is not full extraction."
        },
        {
          "id": "canonical",
          "term": "Canonical URL",
          "definition": "The identified primary URL for a specific resource, used to avoid treating multiple representations as different entities."
        },
        {
          "id": "jsonld",
          "term": "JSON-LD",
          "definition": "Linked data serialized as JSON, often embedded in a page to express structured entities and relationships."
        },
        {
          "id": "ais",
          "term": "AI storefront",
          "definition": "A parallel information surface designed for agent retrieval; verify its actual data and operations on the target hostname."
        },
        {
          "id": "pim",
          "term": "PIM",
          "definition": "Product information management: software and workflows for governing and preparing product content."
        },
        {
          "id": "dam",
          "term": "DAM",
          "definition": "Digital asset management: organization of files such as images, video and documents, with associated metadata."
        },
        {
          "id": "erp",
          "term": "ERP",
          "definition": "Enterprise resource planning: operational and transactional systems that can own inventory, orders and financial records."
        }
      ]
    },
    {
      "id": "https://ai.getcatalog.ai/glossary#protocols",
      "title": "API and agent protocol terminology",
      "basis": "editorial_guidance",
      "sources": [
        "website",
        "commerce-guide",
        "api-crawl",
        "api-extract"
      ],
      "paragraphs": [
        "A protocol name in a marketing page indicates context, not verified integration. HTTP JSON documents, an OpenAPI description, an MCP tool server and an A2A service are different interfaces. Test what the specific host advertises."
      ],
      "records": [
        {
          "id": "agentic-commerce",
          "term": "Agentic commerce",
          "definition": "Commerce workflows in which software agents assist with discovering, comparing or acting on products; the degree of action depends on the system and user authorization."
        },
        {
          "id": "http-api",
          "term": "HTTP API",
          "definition": "An interface accessed through HTTP requests and responses. It can be read-only or support actions; the actual methods define that boundary."
        },
        {
          "id": "openapi",
          "term": "OpenAPI",
          "definition": "A description of an HTTP API contract. Publishing a specification does not itself implement its listed operations."
        },
        {
          "id": "mcp",
          "term": "MCP",
          "definition": "Model Context Protocol, used to expose tools and resources to compatible clients. Not implemented on this company reference hostname."
        },
        {
          "id": "a2a",
          "term": "A2A",
          "definition": "Agent-to-Agent protocol for interaction with an agent service. Not implemented on this company reference hostname."
        },
        {
          "id": "acp",
          "term": "ACP",
          "definition": "Agentic Commerce Protocol, referenced in Catalog's commerce positioning. Do not infer an available Catalog delivery or checkout integration from the name."
        },
        {
          "id": "ucp",
          "term": "UCP",
          "definition": "Universal Commerce Protocol, referenced in Catalog's commerce positioning. Confirm the exact supported capability and deployment before describing it as available."
        },
        {
          "id": "gmc",
          "term": "GMC",
          "definition": "Google Merchant Center. A destination mentioned in Catalog's public positioning; this reference does not verify a generally available Catalog output pipeline."
        },
        {
          "id": "execution",
          "term": "Execution identifier",
          "definition": "The durable handle returned for an asynchronous processing job. Preserve it to query progress and retrieve results."
        }
      ]
    },
    {
      "id": "https://ai.getcatalog.ai/glossary#measurement",
      "title": "Measurement and evidence terminology",
      "basis": "editorial_guidance",
      "sources": [
        "quality",
        "dark-traffic"
      ],
      "paragraphs": [
        "When a term describes a metric, include the measured population and unit. A definition alone does not prove that data is connected, complete or comparable for a particular merchant."
      ],
      "records": [
        {
          "id": "completeness",
          "term": "Completeness",
          "definition": "Coverage of required fields for the chosen product category and destination. A filled field can still be inaccurate."
        },
        {
          "id": "accuracy",
          "term": "Accuracy",
          "definition": "Agreement between a claim and reliable evidence for the correct product, variant and context."
        },
        {
          "id": "freshness",
          "term": "Freshness lag",
          "definition": "Elapsed time between a relevant source change and the observed updated representation at a destination."
        },
        {
          "id": "referral",
          "term": "AI referral",
          "definition": "An arrival associated with recognized AI source signals. State whether the unit is requests, sessions, visitors or another event."
        },
        {
          "id": "visibility",
          "term": "Sampled visibility",
          "definition": "Observed product or brand representation for a defined prompt/provider/market population and time window."
        },
        {
          "id": "dark-traffic",
          "term": "Dark traffic",
          "definition": "Traffic with missing or insufficient attribution. It can include AI-influenced traffic but is not exclusively AI traffic."
        },
        {
          "id": "attribution",
          "term": "Attribution",
          "definition": "Assigning credit to a channel using a stated rule. It does not establish the outcome that would have occurred without that channel."
        },
        {
          "id": "incrementality",
          "term": "Incrementality",
          "definition": "An outcome caused by an intervention beyond what would otherwise have occurred; it requires an appropriate causal evaluation."
        },
        {
          "id": "implementation",
          "term": "Implemented",
          "definition": "A capability exists in the reviewed code. Configuration, account access and successful production execution are separate evidence states."
        },
        {
          "id": "verified-live",
          "term": "Verified live",
          "definition": "The specific published surface or operation was exercised successfully in the stated scope and time. It is not a universal guarantee."
        }
      ]
    }
  ],
  "sources": [
    {
      "id": "website",
      "title": "Catalog website",
      "url": "https://www.getcatalog.ai/",
      "note": "Public product explanation. Illustrations and example metrics are not customer outcome evidence."
    },
    {
      "id": "data-guide",
      "title": "Ecommerce Product Data Infrastructure Guide",
      "url": "https://www.getcatalog.ai/blog/complete-guide-ecommerce-product-data-catalog-ai",
      "note": "Published April 28, 2026. Explains attributes, identifiers, validation, and delivery layers."
    },
    {
      "id": "commerce-guide",
      "title": "What is agentic commerce?",
      "url": "https://www.getcatalog.ai/blog/what-is-agentic-commerce",
      "note": "Published June 9, 2026. Category education, not a guarantee that Catalog offers every example."
    },
    {
      "id": "quality",
      "title": "Product data quality",
      "url": "https://www.getcatalog.ai/blog/product-data-quality",
      "note": "Published July 10, 2026; updated July 31, 2026. Definitions, category-specific validation and evaluation guidance."
    },
    {
      "id": "enrichment",
      "title": "Machine-readable product enrichment",
      "url": "https://www.getcatalog.ai/blog/product-data-enrichment-ai-commerce",
      "note": "Published June 16, 2026. Field families and workflow examples; illustrative product records are not validated product specifications."
    },
    {
      "id": "pim",
      "title": "PIM systems and Catalog",
      "url": "https://www.getcatalog.ai/blog/catalog-ai-vs-traditional-pim-systems",
      "note": "Published May 25, 2026. Catalog's own positioning and coexistence guidance, not an independent competitor benchmark."
    },
    {
      "id": "dark-traffic",
      "title": "Dark traffic in agentic commerce",
      "url": "https://www.getcatalog.ai/blog/dark-agentic-commerce-traffic",
      "note": "Published July 15, 2026. Measurement caveats; third-party percentages are not Catalog customer results."
    },
    {
      "id": "api-crawl",
      "title": "Public crawl API reference",
      "url": "https://github.com/Catalog-AI/mintlify-docs/blob/main/v2/api-reference/endpoints/crawl/crawl.mdx",
      "note": "Public documentation source reviewed at commit 082b50a; compared with the retained v2 implementation. Describes asynchronous discovery and billing prerequisites."
    },
    {
      "id": "api-extract",
      "title": "Public extraction API reference",
      "url": "https://github.com/Catalog-AI/mintlify-docs/blob/main/v2/api-reference/endpoints/extract/extract.mdx",
      "note": "Public v2 documentation source reviewed at commit 082b50a. Shared concepts remain useful; use the live migration notice for the current extraction version and confirm its result schema."
    }
  ]
}