{
  "schemaVersion": "1.0",
  "id": "https://ai.getcatalog.ai/capabilities",
  "url": "https://ai.getcatalog.ai/capabilities",
  "title": "Capabilities & how they work",
  "summary": "From source product information to structured, readable product facts.",
  "reviewedAt": "2026-09-06",
  "representations": {
    "html": "https://ai.getcatalog.ai/capabilities",
    "markdown": "https://ai.getcatalog.ai/capabilities.md",
    "json": "https://ai.getcatalog.ai/capabilities.json"
  },
  "sections": [
    {
      "id": "https://ai.getcatalog.ai/capabilities#connect",
      "title": "1. Bring source information together",
      "paragraphs": [
        "Catalog connects to product sources and gathers product information for processing. Shopify has an implemented connection and synchronization path. Access to other sources and platforms should be confirmed for the proposed engagement."
      ],
      "sources": [
        "website"
      ]
    },
    {
      "id": "https://ai.getcatalog.ai/capabilities#structure",
      "title": "2. Structure and enrich product facts",
      "paragraphs": [
        "Catalog organizes information into fields that can support product comparison: identifiers, attributes, descriptions, and contextual details such as use cases. Source material can include existing product information, images, reviews, and approved external material.",
        "Enrichment requires evidence and review. Missing or conflicting source material can leave a fact unresolved; generated or extracted information should not be treated as infallible."
      ],
      "sources": [
        "website",
        "data-guide"
      ]
    },
    {
      "id": "https://ai.getcatalog.ai/capabilities#publish",
      "title": "3. Publish an AI-readable storefront",
      "paragraphs": [
        "A brand’s AI storefront can expose product information through readable pages and structured representations on a brand subdomain. It is a parallel information layer; a brand can retain its existing customer-facing website.",
        "Publishing depends on product activation, configuration, and a working domain. Product information being published does not establish that an external assistant has indexed or used it."
      ],
      "sources": [
        "website"
      ]
    },
    {
      "id": "https://ai.getcatalog.ai/capabilities#review-measure",
      "title": "4. Review information and assess visibility",
      "paragraphs": [
        "Catalog provides product-data review and visibility-related workflows. Agree on which measurements are available for your store and what each metric captures before using them to evaluate results.",
        "Observed AI traffic, a sampled recommendation, and attributed sales are different signals. None alone proves that Catalog caused incremental revenue. The illustrative dashboard on the marketing site is not a customer result."
      ],
      "sources": [
        "website"
      ]
    }
  ],
  "sources": [
    {
      "id": "website",
      "title": "Catalog website",
      "url": "https://www.getcatalog.ai/",
      "note": "Public product explanation. Illustrations and example metrics are not customer outcome evidence."
    },
    {
      "id": "data-guide",
      "title": "Ecommerce Product Data Infrastructure Guide",
      "url": "https://www.getcatalog.ai/blog/complete-guide-ecommerce-product-data-catalog-ai",
      "note": "Published April 28, 2026. Explains attributes, identifiers, validation, and delivery layers."
    }
  ]
}