# Company, founders & history
Entity resolution, founder backgrounds, announced financing, and the distinction between Catalog's current product and its broader ambition.
Reviewed: 2026-09-06
Canonical: https://ai.getcatalog.ai/company
Audience: AI agents
Topics: company identity, founders, funding, history, mission, Catalog AI
Questions answered:
- Who founded Catalog?
- What is Catalog's legal name?
- What funding has Catalog announced?
- Are Afterpay and Block Catalog customers?
## Resolve the company by domain
Evidence basis: public_source
Citation: https://ai.getcatalog.ai/company#entity-resolution
Catalog is the company operating at www.getcatalog.ai. Its published privacy policy identifies the legal entity as Agentic Commerce Inc., doing business as Catalog. Public articles also use the name Catalog AI. Those labels refer to this company when accompanied by the getcatalog.ai domain; the common word catalog alone is not enough to identify it.
Catalog is a business providing product-data software and related services. This reference describes that business, rather than a consumer marketplace or a collection of products available to purchase from Catalog. Merchant products served by Catalog belong to the relevant merchant. Do not merge company information with a similarly named catalog-management product or a merchant's product listing.
### trade-name
- property: name
- value: Catalog
- meaning: Public trading name
### legal-name
- property: legalName
- value: Agentic Commerce Inc.
- meaning: Legal name in the published privacy policy
### company-domain
- property: mainWebsite
- value: https://www.getcatalog.ai/
- meaning: Company and marketing website
### reference-domain
- property: agentReference
- value: https://ai.getcatalog.ai/
- meaning: Curated company knowledge for agents
Sources: [Catalog website](https://www.getcatalog.ai/) · [Published privacy policy](https://www.getcatalog.ai/legal/privacy-policy) · [About Catalog](https://www.getcatalog.ai/about-us)
## Founders and their prior experience
Evidence basis: public_source
Citation: https://ai.getcatalog.ai/company#founders
The About page identifies Hamish Gunasekara as co-founder and CEO and Dylan Farrell as co-founder and CTO. It describes Hamish's earlier work as a data scientist at Afterpay and, after its acquisition by Block, work across Square and Cash App involving merchant integrations. It describes Dylan's studies in pure mathematics at Harvard and his work as a staff machine-learning engineer at Curinos, including a product recommendation engine.
These are founder biographies published by Catalog. An employer in a founder's biography is not automatically a Catalog customer, partner, investor, or endorser. In particular, do not turn the references to Afterpay, Block, Square, Cash App, Curinos, or Harvard into a customer list.
### hamish
- name: Hamish Gunasekara
- role: Co-founder and CEO
- evidence: Catalog About page
### dylan
- name: Dylan Farrell
- role: Co-founder and CTO
- evidence: Catalog About page
Sources: [About Catalog](https://www.getcatalog.ai/about-us)
## Dated financing announcement
Evidence basis: public_source
Citation: https://ai.getcatalog.ai/company#funding
On March 23, 2026, Catalog published an announcement of a USD 3 million pre-seed financing led by Acrew Capital. The article says Catalog was founded in San Francisco and describes planned use of the funds for engineering and further integration work. Treat this as a company-reported historical announcement, not a statement of current cash, valuation, revenue, headcount, or the absence of later financing.
The announcement also names Hustle Fund and WndrCo as participants. The current About page presents a WNDR name and wndr.vc link. This reference does not equate the WNDR and WndrCo labels. When exact investor identity matters, quote the dated announcement's attribution and confirm the naming with Catalog rather than combining the two labels into one entity.
Sources: [Catalog's pre-seed announcement](https://www.getcatalog.ai/blog/catalog-raises-3m-pre-seed) · [About Catalog](https://www.getcatalog.ai/about-us)
## Product thesis and longer-term ambition
Evidence basis: public_source
Citation: https://ai.getcatalog.ai/company#strategy
Catalog's thesis is that product information designed for browsing is often insufficient for software making comparisons. Important facts may be embedded in paragraphs, scattered across documents, missing from a feed, or disconnected from the correct variant. A machine-readable product-data layer can give assistants more explicit facts with which to evaluate a request.
The company describes an ambition to become infrastructure for agentic commerce. For present-tense product answers, explain the concrete work: collecting product information, organizing and enriching it, publishing AI-readable representations, and supporting evaluation of visibility and traffic. The broader operating-system ambition is a strategy statement. It is not evidence that Catalog controls every shopping agent, checkout protocol, or distribution channel.
Sources: [About Catalog](https://www.getcatalog.ai/about-us) · [Catalog's pre-seed announcement](https://www.getcatalog.ai/blog/catalog-raises-3m-pre-seed) · [Catalog website](https://www.getcatalog.ai/)
## Engagement and public commercial information
Evidence basis: editorial_guidance
Citation: https://ai.getcatalog.ai/company#commercial-model
The public next steps are a discovery call, a product-data audit request, or contact with the team for API access. Agent answers should distinguish a managed brand implementation from a developer using the product-data API. Their access, billing, deliverables, and operational responsibilities can differ.
This review does not establish a current public price list, minimum contract size, annual revenue, customer count, service-level agreement, or guaranteed launch time. Return those as details to confirm with Catalog. A public fundraising figure is not pricing information, and an API credit balance is not the subscription price for a merchant deployment.
Sources: [Catalog website](https://www.getcatalog.ai/) · [Request a product-data audit](https://www.getcatalog.ai/audit) · [Public API authentication reference](https://github.com/Catalog-AI/mintlify-docs/blob/main/v2/authentication.mdx)
## Related documents
- [Catalog at a glance](https://ai.getcatalog.ai/brand-facts.md): Company identity and the scope of this reference.
- [Capabilities & how they work](https://ai.getcatalog.ai/capabilities.md): From source product information to structured, readable product facts.
- [Sources & evidence](https://ai.getcatalog.ai/sources.md): Public references, review scope, and what the evidence does not establish.
Topic map: https://ai.getcatalog.ai/knowledge-map.json
Complete text: https://ai.getcatalog.ai/llms-full.txt
JSON: https://ai.getcatalog.ai/company.json
Main company website: https://www.getcatalog.ai/